课程名称
| Business English
| 课次
| 1
| 课 题
| Unit 1 Company and Corporate Missions
| 教学目的
| Understanding the Internal and External Environment of a Company correctly.
| 教学重点
| The manager and management style vs. company
| 教学难点
| Case Study: A.G..Lafley and P&G
| 教学方法
| 讲授法 讨论法
| 教 学 内 容 提 纲
| Steps:
1.Start-up
A. Individual Work: Read and Think
B. Team Work: Analyze and Discuss
2. Intensive study of text A: P&G ---How A.G..Lafley Is Revolutionizing a Bastion of Corporate Conservatism
3. Comprehension check
Assignments：
1. Memorize the new words and special terms in text A.
2. Complete all the exercises.
3.Case study
| 教 学 后 记
| Discussion:
1. Lafley’s style in management
2. The P&G culture
3. The importance of the CEO in a company
| | | 课程名称
| Business English
| 课次
| 2
| 课 题
| Unit 1 Company and Corporate Missions
| 教学目的
| Mastering the personnel changes and balance of power at high level of corporate
management through case study
| 教学重点
| How auditors, directors, and lawyers are asserting their power
| 教学难点
| Case Study: make a survey of a company where remarkable changes have taken place because of replacement of its CEO
| 教学方法
| 讲授法 案例讨论法
| 教 学 内 容 提 纲
| Steps:
1.Personal presentation of Case study in text A
2.Guide to text B Reading Comprehension check
3. Comprehension check
Assignments：
Write a study report based on the answers to the questions in Exercises I of text B
| 教 学 后 记
| By reading the passages students should have the ability of summarizing how auditors, directors, and lawyers are asserting their power
|
|
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